Pricing: Transparent Plans for Every Stage of Growth
Every package is built around one principle: we grow when you grow. Whether you're launching from scratch or scaling an established business, there's a plan designed to meet you where you are, with published price ranges and a fixed quote before any work begins.
Three Tiers. One Partner. Built to Grow With You.
Pricing comes in two parts: a one-time build fee that covers creating your assets, and a monthly retainer for ongoing execution, management and reporting. That keeps your investment predictable and ties our work directly to results.
Starter
The Foundation Package
Best for: pre-launch businesses and startups
- Customer personas (2–3) with journey mapping
- Market research & competitive analysis
- Brand identity & visual system
- Brand voice & messaging framework
- 12-month strategic marketing plan
Typical timeline: 4–6 weeks
Upgrade later and 50% of your Starter fee is credited toward a Growth or Partner build.
Start With StarterGrowth
The Launch & Grow Package
Best for: launch-ready businesses
- Everything in Starter
- Custom website (up to 8 pages)
- Brand story video + 3–5 short-form videos
- Brand photography
- Full website copywriting + 3 launch articles
- Social profile setup (2–3 platforms)
- Monthly SEO, local SEO & blog content
- Social media management (2–3 platforms)
- Monthly performance reports
Typical build: 6–8 weeks
Commit to 6 months upfront and save 10% on the build fee.
Choose GrowthPartner
The Full-Service Partnership
Best for: established and scaling businesses
- Everything in Growth
- Google & Meta Ads management
- Retargeting campaigns
- Email marketing & automation
- Sales funnel & MarTech consulting
- CRM setup & staff training
- Quarterly strategy reviews
- Dedicated account lead
Typical build: 8–10 weeks
Commit to 12 months upfront and save 15% on the build fee.
Talk About PartnerAd spend is billed separately and paid directly to the platform. Typical Partner ad budgets run $1,000 – $5,000/mo.
Compare Every Feature
| Feature | Starter | Growth | Partner |
|---|---|---|---|
| Strategy & Foundation | |||
| Market research & competitive analysis | ✓ | ✓ | ✓ |
| Customer persona development (2–3 personas) | ✓ | ✓ | ✓ |
| Brand identity & visual system | ✓ | ✓ | ✓ |
| 12-month strategic marketing plan | ✓ | ✓ | ✓ |
| Creative & Build | |||
| Website design & development (up to 8 pages) | — | ✓ | ✓ |
| Brand story video + short-form social video | — | ✓ | ✓ |
| Full website copywriting | — | ✓ | ✓ |
| Social media profile setup & optimization | — | ✓ | ✓ |
| Grow: Organic | |||
| SEO: technical audits & on-page optimization | — | ✓ | ✓ |
| Local SEO & Google Business Profile | — | ✓ | ✓ |
| Monthly blog content (1–2 articles) | — | ✓ | ✓ |
| Grow: Social & Content | |||
| Social media management (2–3 channels) | — | ✓ | ✓ |
| Original content creation & community management | — | ✓ | ✓ |
| Grow: Paid & Email | |||
| Google Ads & Meta Ads management | — | — | ✓ |
| Retargeting campaigns | — | — | ✓ |
| Email marketing & automation sequences | — | — | ✓ |
| Consulting & Reporting | |||
| Monthly performance reports | — | ✓ | ✓ |
| Sales funnel & MarTech consulting | — | — | ✓ |
| CRM setup & staff training | — | — | ✓ |
| Quarterly strategy review sessions | — | — | ✓ |
| Dedicated account lead | — | — | ✓ |
SEO Credit Packages
Need SEO without a full package? Buy a monthly bank of SEO credits. Each credit is 30 minutes of hands-on SEO and GEO work at $125, and we spend them where they'll move your rankings most, with a credit log in every monthly report.
All prices per monthCitation management: from $525 per locationExtra credits: $125 eachMinimum: 6 months
Every Service. Your Choice. No Package Required.
Pick any combination of services that fits your needs and budget right now. Ranges reflect scope and complexity: simple projects land at the lower end, larger businesses with more complex needs at the upper end. You'll always get a fixed quote before any work begins. Bundle 4 or more services and save 10%.
01 · PlanStrategy & Foundation
Research, brand and strategic planning: the groundwork before any marketing dollar is spent.
14 services
Strategy & Foundation
Research, brand and strategic planning: the groundwork before any marketing dollar is spent.
| Service | Type | Price |
|---|---|---|
| Competitive landscape report (3–5 competitors)Positioning gaps, messaging analysis, pricing benchmarks | One-time | $800 – $1,500 |
| Industry trend reportMarket size, growth trajectory, opportunity mapping | One-time | $600 – $1,000 |
| Pricing strategy analysisBenchmarks against competitors, positioning recommendations | One-time | $500 – $800 |
| Buyer persona (per persona)Demographics, psychographics, pain points, buying behavior | One-time | $400 – $700 |
| Customer journey mappingAwareness → consideration → decision mapping | One-time | $600 – $1,000 |
| Full brand identity systemLogo, color palette, typography, imagery guidelines | One-time | $2,000 – $4,000 |
| Logo design onlyPrimary logo + 2 variations (horizontal, stacked, icon) | One-time | $600 – $1,200 |
| Brand Voice ProfileBrand persona, tone, do's and don'ts, slogans, sample copy | One-time | From $800 |
| Brand strategy documentMission, vision, values, brand voice and personality | One-time | $800 – $1,400 |
| Messaging frameworkTagline, elevator pitch, key value propositions | One-time | $500 – $900 |
| Brand standards guideUsage rules for all brand assets across platforms | One-time | $400 – $700 |
| 12-month strategic marketing planGoals, channel mix, content calendar, budget allocation | One-time | $1,200 – $2,000 |
| Channel strategy auditReview of current channels with reallocation recommendations | One-time | $600 – $1,000 |
| Budget allocation strategyPrioritized spend plan based on goals and constraints | One-time | $400 – $700 |
02 · BuildCreative & Build
Websites, video, photography, copywriting and social setup.
20 services
Creative & Build
Websites, video, photography, copywriting and social setup.
| Service | Type | Price |
|---|---|---|
| Website, up to 5 pagesHome, About, Services, Contact + 1 additional page | One-time | $2,500 – $4,500 |
| Website, up to 8 pagesFull site with blog, pricing and service pages | One-time | $4,500 – $7,500 |
| E-commerce setup (add-on)Product pages, cart and checkout added to any build | One-time | $1,500 – $3,000 |
| Additional web pageDesigned and copywritten to match your site | Per unit | $400 each |
| Landing page (standalone)Single conversion-focused page with CTA and tracking | One-time | $600 – $1,000 |
| Website audit & SEO strategy~10-page report with SEO strategy and marketing plan | One-time | From $800 |
| UX / UI audit of existing websiteConversion analysis with prioritized recommendations | One-time | $500 – $800 |
| Brand story video (60–90 sec)Who you are, what you do, and why it matters | One-time | $1,200 – $2,500 |
| Product or service explainer videoScripted walkthrough of a specific offering | One-time | $800 – $1,800 |
| Short-form social video (per video)Reels / Shorts / TikTok format, up to 60 seconds | Per unit | $250 – $500 |
| Social video pack (5 videos)Bundle of 5 short-form social videos | One-time | $1,000 – $2,000 |
| Brand photography (half day)Team, product and lifestyle imagery | One-time | $600 – $1,000 |
| Brand photography (full day)Extended shoot with full editing and delivery | One-time | $1,000 – $1,800 |
| Website copywriting (per page)SEO-informed, brand-voice-aligned web copy | Per unit | $200 – $400 |
| Blog article (per article)800–1,500 words, keyword research included | Per unit | $250 – $450 |
| Sales collateral (one-pager)Service overview, case study or capability statement | One-time | $400 – $700 |
| Email copy (per email)Welcome, nurture or promotional email copy | Per unit | $150 – $300 |
| Social caption pack (10 captions)On-brand captions for 10 posts | Per unit | $300 – $500 |
| Social platform setup (per platform)Profile imagery, bio, keywords, initial content | One-time | $300 – $500 |
| Launch content library (10–15 posts)Ready-to-publish posts for launch day | One-time | $600 – $1,000 |
02 · BuildGraphic Design & Print Assets
Digital and print collateral, all aligned to your brand guidelines.
13 services
Graphic Design & Print Assets
Digital and print collateral, all aligned to your brand guidelines.
| Service | Type | Price |
|---|---|---|
| Digital ad creative set (5 sizes)Google Display or Meta ad sizes | One-time | $300 – $600 |
| Social media template pack (5 templates)Editable Canva or Figma templates | One-time | $400 – $700 |
| Email header & template designBranded HTML email template | One-time | $300 – $500 |
| Presentation / pitch deck designUp to 20 branded slides | One-time | $600 – $1,200 |
| Brand asset packSocial covers, email headers, document templates | One-time | $600 – $1,200 |
| Business card designFront and back, print-ready PDF | One-time | $150 – $300 |
| Letterhead & envelope designBranded stationery suite | One-time | $200 – $400 |
| Flyer design (single page)Print-ready PDF | One-time | $200 – $350 |
| Brochure design (trifold)Six-panel, print-ready PDF | One-time | $400 – $700 |
| Brochure design (multi-page)Up to 12 pages, print-ready PDF | One-time | $600 – $1,200 |
| Trade show banner / pull-up designPrint-ready artwork at specified size | One-time | $300 – $500 |
| Direct mail piece designPostcard, letter or self-mailer | One-time | $400 – $800 |
| Menu / rate card designBranded pricing or services menu | One-time | $300 – $600 |
03 · GrowGrowth & Management
Ongoing ads, social, email and reporting. SEO is sold as monthly credit packages.
21 services
Growth & Management
Ongoing ads, social, email and reporting. SEO is sold as monthly credit packages.
| Service | Type | Price |
|---|---|---|
| SEO credit packages12+ credits of SEO and GEO work (30 min each, $125/credit) | Monthly | From $1,500 |
| Citation management (per location)Listing cleanup, NAP consistency, directory submissions | One-time | From $525 |
| Google Ads managementSetup, bid management, optimization. Ad spend extra. | Monthly | $600 – $1,200 |
| Meta Ads managementTargeting, creative, optimization. Ad spend extra. | Monthly | $500 – $1,000 |
| Google + Meta Ads combinedBoth platforms managed together. Ad spend extra. | Monthly | $900 – $1,800 |
| Retargeting campaign setupPixel setup, audiences and initial ad build | One-time | $500 – $800 |
| Conversion tracking & attribution setupGA4, Google Tag Manager, Meta Pixel | One-time | $600 – $1,000 |
| Social media management, 1 platformContent calendar, original posts, reporting | Monthly | $500 – $800 |
| Social media management, 2 platformsContent calendar and posts across 2 platforms | Monthly | $800 – $1,400 |
| Social media management, 3 platformsFull management across 3 platforms | Monthly | $1,100 – $1,800 |
| Community management add-onResponding to comments, DMs and mentions | Monthly | $300 – $500 |
| Influencer outreach & coordinationFinding and managing influencer partnerships | Monthly | $500 – $900 |
| Paid social campaign managementBoosted posts and paid social campaigns | Monthly | $400 – $800 |
| Email marketing managementNewsletters, campaigns, list management, reporting | Monthly | $500 – $900 |
| Email automation setupWelcome, nurture or abandoned cart flow (5–7 emails) | One-time | $800 – $1,500 |
| Lead magnet creationGuide, checklist or template to grow your list | One-time | $600 – $1,000 |
| Newsletter design & send (per issue)Design, copy and deployment | Per unit | $200 – $400 |
| A/B testing programSubject lines, CTAs and content testing | Monthly | $300 – $500 |
| GA4 setup & conversion trackingFull analytics with goal and event tracking | One-time | $600 – $1,000 |
| Monthly performance reportAll channels: leads, CPL, revenue, ROAS | Monthly | $400 – $700 |
| One-time marketing auditFull review of current marketing activity and spend | One-time | $800 – $1,500 |
04 · PrintPrint Advertising
Quoted per campaign. Printing, postage and placement are billed separately.
14 services
Print Advertising
Quoted per campaign. Printing, postage and placement are billed separately.
| Service | Type | Price |
|---|---|---|
| Direct mail campaign (design & coordination)Design, copy, list sourcing, print coordination | One-time | $1,500 – $3,500 |
| Postcard designFront and back, print-ready | One-time | $400 – $700 |
| Self-mailer designFolded self-mailing piece | One-time | $600 – $1,000 |
| Mailing list sourcingTargeted list based on your personas | One-time | $300 – $600 |
| Newspaper / magazine ad design (per placement)Designed to publication specs. Placement extra. | One-time | $800 – $1,500 |
| Advertorial / sponsored content designLong-form print ad styled as editorial | One-time | $1,000 – $2,000 |
| Flyer design (single page)Print-ready PDF | One-time | $200 – $350 |
| Trifold brochure designSix-panel, print-ready PDF | One-time | $400 – $700 |
| Multi-page brochure (up to 12 pages)Fully designed booklet | One-time | $600 – $1,200 |
| Product catalog design (per 8 pages)Structured product or service catalog | One-time | $800 – $1,500 |
| Billboard / outdoor ad designLarge-format design. Placement extra. | One-time | $600 – $1,200 |
| Trade show booth graphics packageBanner, backdrop, table cover, handout | One-time | $1,200 – $2,500 |
| Pull-up banner designSingle retractable banner artwork | One-time | $300 – $500 |
| Event program / schedule designMulti-page event program layout | One-time | $400 – $800 |
05 · ConsultingConsulting Services
Specialist consulting that connects marketing to your business operations.
12 services
Consulting Services
Specialist consulting that connects marketing to your business operations.
| Service | Type | Price |
|---|---|---|
| Sales funnel audit & strategyLead flow from marketing to close, with gaps identified | One-time | $800 – $1,500 |
| Sales process alignment session2-hour workshop aligning leads to your sales process | One-time | $500 – $900 |
| CRM selection & implementationHubSpot, Zoho or equivalent, incl. data migration | One-time | $1,000 – $2,500 |
| Marketing automation setupEmail, CRM and scheduling integration | One-time | $800 – $1,500 |
| Full MarTech stack setupCRM + email + scheduling + analytics, integrated | One-time | $1,200 – $2,500 |
| Tool training session (2 hours)Staff training on newly implemented tools | Per unit | $300 – $500 |
| Marketing fundamentals workshop2-hour session: strategy, channels, basics | Per unit | $500 |
| Social media best practices workshop2-hour session: content, posting, engagement | Per unit | $500 |
| Analytics & reporting workshop2-hour session: reading GA4 and KPIs | Per unit | $500 |
| Custom workshop (topic of your choice)Tailored 2–3 hour session | Per unit | $600 – $900 |
| Quarterly strategy review sessionPlan review, results, next-quarter plan | Per unit | $600 – $1,000 |
| Ad hoc strategy consultationOn-demand advice on specific decisions | Per unit | $200 / hour |
Ways to Save, and No Fine Print Surprises
- Fixed quotes: All prices are guideline ranges. You get a fixed quote after a free discovery call, before any work begins.
- Payment: One-time projects are 50% on signing and 50% on delivery. Retainers are invoiced on the 1st of each month, due within 14 days. Per-unit services are invoiced on delivery.
- Contract length: Growth, Partner and SEO credit packages have a 6-month minimum from launch, then continue month to month with 30 days' written notice.
- Revisions: Design and copy projects include 2 rounds of revisions. Additional revisions are $200/hour.
- Not included: Ad spend, printing, postage, media placement and production costs are billed separately.
Transparent Answers to Common Pricing Questions
How much does Anchor & Grow cost?
Our Starter package is a one-time project of $2,500 to $5,000. Growth has a $5,000 to $10,000 build fee plus a $1,500 to $2,500 monthly retainer, and Partner has an $8,000 to $15,000 build fee plus a $3,500 to $6,000 monthly retainer. SEO credit packages start at $1,500 a month, and individual services are available à la carte.
Why do you show price ranges instead of fixed prices?
Every business has a different scope, so ranges reflect how complex the work is. Simple projects land at the lower end and larger or more complex businesses at the upper end. After a free discovery call, you get a fixed quote before any work begins, so the price you agree to is the price you pay.
Which package is right for my business?
Starter fits pre-launch businesses that need strategy and a brand foundation. Growth fits businesses ready to launch or relaunch with a new website, content and monthly SEO and social media. Partner fits established businesses that want a full outsourced marketing department, including paid ads and email automation. A free strategy call is the fastest way to find the right fit.
Do ad budgets come out of the retainer?
No. The monthly retainer covers our management fee: strategy, execution, optimization and reporting. Ad spend for Google Ads and Meta Ads is a separate budget paid directly to the advertising platform. We recommend a starting budget based on your goals and market, typically $1,000 to $5,000 per month for Partner clients.
Are there discounts for longer commitments?
Yes. Growth clients who commit to 6 months upfront save 10% on the build fee, and Partner clients who commit to 12 months upfront save 15% on the build fee. Both discounts are applied at signing. Bundling 4 or more à la carte services also saves 10%.
Can I start with Starter and upgrade later?
Yes, and it's the most common path. Starter is designed as the foundation that every other package builds on. Clients who complete Starter and move to Growth or Partner receive a credit of 50% of their Starter fee toward the new build fee.
What is the minimum contract length?
Starter is a one-time project with no ongoing commitment. Growth, Partner and SEO credit packages have a 6-month minimum starting from launch. After that, they continue month to month and can be cancelled with 30 days' written notice.
How do SEO credits work?
Each SEO credit is 30 minutes of hands-on SEO and GEO work, priced at $125 per credit. Packages start at 12 credits for $1,500 a month, and most clients choose 16 to 20 credits, or $2,000 to $2,500 a month. Each month we agree on how the credits will be used, and your report shows exactly where every credit went.
Can I buy individual services without a package?
Yes. Every service is available à la carte, from a single buyer persona or logo to a website, brand video or email automation setup. Bundle 4 or more services and save 10%, and every engagement gets a fixed quote before work begins.
How do payments work?
One-time projects are billed 50% on signing and 50% on delivery. Monthly retainers are invoiced on the 1st of each month and due within 14 days, and per-unit services are invoiced on delivery. Ad spend, printing and media placement are billed separately.
Not Sure Which Plan Fits?
Book a free 30-minute strategy call. We'll review where your business is today, find your biggest opportunities, and recommend the right package, or the right mix of services, for your goals. No pressure, no pitch.