Grow: Marketing That Compounds Month After Month
Once your brand is anchored and your assets are built, we run the monthly marketing that keeps your pipeline full: SEO and AI search, paid ads, social media and email, with reporting that ties every dollar to real results.
Five Channels. One Integrated Growth Engine.
The Grow track covers the five channels that drive the most consistent, measurable growth for small businesses. Each channel is run by a specialist, and they all work together, so your message is the same wherever a customer finds you.
SEO & GEO / AI Search
Organic visibility on Google, Bing, and the AI tools where your customers are increasingly looking.
See what's includedPaid Advertising
Google Ads and Meta Ads campaigns built to generate qualified leads at a measurable, predictable cost.
See what's includedSocial Media Management
Consistent, on-brand content across 2–3 channels, managed, scheduled and reported monthly.
See what's includedEmail Marketing & Automation
Nurture sequences, newsletters and automated flows that keep your audience warm and your pipeline moving.
See what's includedAnalytics & Reporting
Monthly reports that show what's working, what isn't, and exactly what we're doing about it.
See what's includedRealistic Timelines
Paid ads can generate leads within days. SEO typically shows meaningful growth in 3–6 months. Social and email compound over time. We set expectations at kickoff and report against them.
See the timelineBe Found Everywhere Your Customers Are Looking
The way people search is changing. Google is still critical, but ChatGPT, Perplexity and Google AI Overviews are reshaping how customers find businesses. We build your visibility across both traditional search and the AI platforms where the next generation of buyers is already looking.
Kylie Campion specializes in SEO and GEO (generative engine optimization) content for small businesses, and has spent 20 years building organic visibility for brands. Your SEO strategy isn't built in isolation. It's integrated with your paid advertising, social media and content, so every channel reinforces the others. The result is compounding organic growth that reduces your dependence on paid traffic over time.
What you get
- Technical SEO: site speed, crawlability, indexing, structured data and Core Web Vitals, the foundation search engines need to rank your site.
- Keyword Research & Strategy: primary, secondary and long-tail terms with clear priorities and content mapping.
- On-Page Optimization: title tags, meta descriptions, heading structure, internal linking and content updates across key pages.
- GEO / AI Search Optimization: structured content and entity optimization designed to surface your business in ChatGPT, Perplexity and Google AI Overviews.
- Monthly Blog Content: SEO- and GEO-optimized articles that target high-intent keywords and build topical authority.
- Local SEO & Google Business Profile: full profile management, local citations and a review strategy for location-based businesses.
Pay for Expert Hours, Not a Checklist
SEO isn't the same every month. Some months need content, some need technical fixes, and some need link building or local work. Instead of locking you into a fixed task list, you buy a monthly bank of SEO credits and we spend them where they'll move your rankings most, then show you exactly where every credit went.
1 credit = 30 minutes
Of hands-on SEO and GEO work by our team, at $125 per credit.
You decide together with us
At the start of each month we agree on priorities and how the credits will be used.
Full transparency
Your monthly report includes a credit log showing every task and the time it took.
All prices are per month.
Citation Management
We audit and clean up your business listings, fix inconsistent names, addresses and phone numbers, suppress duplicates, and submit your business to the core directories and data aggregators that Google and AI search tools rely on.
Ask About CitationsCampaigns Built for Leads, Not Likes
Paid advertising is the fastest way to put your business in front of qualified buyers, but only if it's done right. We manage Google Ads and Meta Ads campaigns built for measurable return, not vanity metrics. Every dollar you spend is tracked, optimized and reported.
John Rankin has built his career on using metrics to show, clearly and concretely, how marketing drives business growth. Every campaign is designed from the first brief to generate qualified leads at a predictable cost, and it's judged on cost per lead and return on ad spend, not clicks.
What you get
- Google Search Ads: high-intent keyword campaigns aimed at people actively searching for what you offer.
- Google Display & Remarketing: visual ads that keep your brand in front of people who've already visited your site.
- Meta Ads (Facebook & Instagram): awareness and lead-generation campaigns targeted by demographics, interests and behaviors.
- Retargeting Campaigns: re-engage people who've shown interest but haven't converted yet.
- Ad Creative & A/B Testing: copy and creative for every format, with testing built into every campaign.
- Conversion Tracking: GA4, Google Tag Manager and Meta Pixel set up so every lead is attributed.
Your Email List Is Your Most Valuable Marketing Asset
Email is still one of the highest-return marketing channels available to small businesses, and most businesses leave it almost entirely unused. Unlike social media followers or paid traffic, your email list is yours. It can't be taken away by an algorithm change or a platform policy update.
We help you build it, nurture it and turn it into revenue, with automated sequences that work while you sleep and newsletters that keep your audience engaged and coming back.
What you get
- Welcome Sequence: a 5–7 email automated series that introduces new subscribers to your brand, builds trust, and moves them toward their first purchase or inquiry.
- Monthly Newsletter: a branded email to your full list with news, insights and offers that keep you top of mind.
- Lead Nurture Flows: automated emails triggered by actions like a form submission, content download or abandoned cart.
- Lead Magnet Creation: a guide, checklist or template designed to grow your list.
- Re-engagement Campaigns: targeted emails that win back subscribers who've gone quiet.
- A/B Testing & Reporting: open rates, click rates, list growth and revenue attribution, tested and reported every month.
No Vanity Metrics. No Surprises.
Marketing without measurement is just spending. Every retainer client receives a monthly performance report that shows exactly what's working, what isn't, and what we're doing about it, with every metric tied to a business outcome, not just a number that looks good in a slide deck.
Website Performance
Traffic by channel, top landing pages and conversion rate, with month-over-month and year-over-year comparisons.
SEO & AI Search
Keyword rankings, organic traffic, click-through rates and AI search visibility, tracked and reported monthly.
Paid Advertising ROI
Spend, clicks, conversions, cost per lead and return on ad spend for every active Google and Meta campaign.
Social Media Performance
Reach, engagement, follower growth and link clicks, by platform and content type, so we know what to make more of.
Email Metrics
Open rates, click rates, list growth, unsubscribes and revenue attribution.
Monthly Strategy Commentary
A written summary of what the data means, what we're adjusting, and what we're prioritizing for the next 30 days, in plain English.
What to Expect, and When
First 30 days
Tracking and baselines set up. Paid campaigns launch and can generate leads within days.
Months 1–3
Content and social rhythm established, first on-page SEO improvements, and ad targeting refined.
Months 3–6
SEO typically starts showing meaningful traffic growth, and email automations begin nurturing leads.
Month 6+
Organic growth compounds, reducing your reliance on paid traffic. Quarterly reviews shift budget to what works best.
Every business is different. We set realistic expectations at kickoff and report against them every month.
One Monthly Retainer. Every Channel Working Together.
Growth
The Launch & Grow Package
- Monthly technical SEO audit and fixes
- On-page optimization and keyword research
- Google Business Profile and local citations
- 1–2 SEO blog articles per month
- Social media management on 2–3 platforms
- Community management and monthly reporting
Partner
The Full-Service Partnership
- Everything in Growth
- Google Ads and Meta Ads management
- Retargeting and conversion tracking
- Email marketing and automation
- CRM setup and sales funnel consulting
- Quarterly strategy reviews and a dedicated account lead
Retainers begin when your website launches and have a 6-month minimum, then continue month to month with 30 days' written notice. Ad spend is billed separately and paid directly to the platform. Every Grow service is also available à la carte.
Questions About Ongoing Marketing
What is included in the Grow track?
The Grow track is our ongoing monthly marketing: SEO and AI search optimization, paid advertising on Google and Meta, social media management, email marketing and automation, and analytics and reporting. Every channel is managed together so your message stays consistent and your budget goes where it performs best.
How much does monthly marketing management cost for a small business?
Our Growth retainer is $1,500 to $2,500 per month and covers SEO, local search, blog content and social media management. Our Partner retainer is $3,500 to $6,000 per month and adds paid ads, email automation and quarterly strategy reviews. SEO is also available on its own as monthly credit packages starting at $1,500 for 12 credits, and other services are available à la carte.
What is GEO, and how is it different from SEO?
SEO helps your website rank in traditional search results like Google. GEO, or generative engine optimization, helps your business appear in AI-generated answers from tools like ChatGPT, Perplexity and Google AI Overviews. The two work together: GEO builds on strong SEO with structured content, entity optimization and consistent citations across trusted sources.
How do SEO credits work?
Each SEO credit is 30 minutes of hands-on SEO and GEO work, priced at $125 per credit. Packages start at 12 credits for $1,500 a month, and most clients choose 16 to 20 credits, or $2,000 to $2,500 a month. Each month we agree on how the credits will be used, and your report shows exactly where every credit went.
How long does SEO take to show results?
SEO typically shows meaningful traffic growth within 3 to 6 months, and results keep compounding after that. Paid advertising is much faster and can generate leads within days of launch. We set realistic expectations at kickoff and report against them every month.
Does ad spend come out of the retainer?
No. The monthly retainer covers our management fee: strategy, execution, optimization and reporting. Ad spend for Google Ads and Meta Ads is a separate budget paid directly to the advertising platform. We recommend a starting budget based on your goals and market, typically $1,000 to $5,000 per month.
Is there a long-term contract for monthly marketing?
Growth and Partner retainers have a 6-month minimum starting from your website launch, because SEO and social media need that long to show meaningful results. After that, retainers continue month to month and can be cancelled with 30 days' written notice.
What happens if a channel isn't working?
We catch it early and change course. Monthly reporting shows how every channel is performing, and quarterly strategy reviews exist to redirect budget and effort toward what's working best. We're accountable to results, not to a fixed plan.
What will I see in my monthly report?
Your report covers the metrics that matter: leads generated, cost per lead, revenue attributed, and return on ad spend, along with website, SEO, social and email performance. Every report includes a plain-English summary of what the data means and what we're doing next.
Which social media platforms should my business be on?
The ones your customers actually use. We choose 2 to 3 platforms based on your buyer persona research, because a small business is almost always better served by two channels done consistently well than by five done poorly.
Social Media That Sounds Like You and Grows Your Business
Consistent, on-brand social media is one of the most powerful tools a small business has, and one of the most time-consuming to do well. We take it off your plate entirely: strategy, content, scheduling and reporting, all written in your brand voice, so you can focus on running your business.
Content Strategy & Calendar
A monthly content calendar built around your brand themes, seasonal campaigns and business goals, planned ahead for your review and approval.
✓ IncludedContent Creation
Copy, graphics and short-form video for every post, written in your brand voice and designed with your brand templates.
✓ IncludedScheduling & Publishing
Every post is scheduled and published at the best times for your audience, so there's no more last-minute scrambling.
✓ IncludedMonthly Performance Report
Reach, engagement, follower growth and link clicks, with a plain-English summary of what's working and what we're adjusting.
✓ IncludedCommunity Management
We monitor and respond to comments, messages and mentions on your behalf, keeping your community engaged and your response time fast.
Add-on $300 – $500/mo · included in GrowthInfluencer Outreach
Identifying, contacting and managing influencer partnerships that put your brand in front of new, relevant audiences.
Add-on $500 – $900/moPaid social (boosted posts and ad campaigns) is available from $400 – $800/mo.